Rare Pink Diamond “Bulgari Pink” Sells for 12.1 Million Francs at Christie’s Geneva Auction

A spectacular 24-carat pink diamond has captured the attention of luxury collectors after selling for 12.1 million Swiss francs at a prestigious Christie’s auction in Geneva, according to Watson. Known as the “Bulgari Pink,” the extraordinary gemstone was among the most anticipated highlights of the event, attracting attention for its intense pink colour, remarkable clarity and exceptional transparency.

Its final price of 12.1 million Swiss francs fell within the middle range of the estimate established by the auction organisers, meeting expectations for one of the event’s most significant lots.

Weighing 24 carats, the diamond features an intense pink hue that gives it a striking appearance and places it among the rarest categories of luxury gemstones offered at international auctions.

The diamond features a rectangular emerald cut, a sophisticated style that highlights its structure while enhancing its elegant appearance. Combined with its vivid colour and exceptional transparency, the cut gives the gemstone a distinctive character that sets it apart from other pink diamonds.

One of the most memorable descriptions of the gemstone came from Max Fawcett, head of Christie’s jewellery department. He compared the diamond to the “Mona Lisa” of pink diamonds, using the famous work of art as a metaphor for its extraordinary purity and transparency.

With its 24-carat weight, elegant rectangular emerald cut and intense pink colour, the “Bulgari Pink” left the Geneva auction as one of the most remarkable gemstones featured in this season’s luxury jewellery sale. Its achievement adds another notable moment to the world of high-value jewellery auctions, where exceptionally rare diamonds continue to attract international attention and command multimillion-franc prices.